Your Partner for Success

5565 Hwy 2 West . Suite 1

Columbia Falls, MT 59912

1-800-835-9609

Fax: 406-892-8611

Web site: http://www.pluss.net/

PLUSS Corporate Consulting News April 2004

1.) TOMA (Top Of Mind Awareness) Strategy

2.) Technology in the automotive world

3.) Trouble shooting an email account

4.) MANAGING YOUR SERVICE ACCOUNT FOR THE FUTURE!

1.) TOMA (Top Of Mind Awareness) Strategy

Through the process of marketing your products and services, have you remembered to market your company image? The TOMA (Top Of Mind Awareness) effect is very powerful and should be used every time you are advertising or promoting your company. If you are aggressive with its use, you can effectively create your desired image with the general public and engrain it into their minds. By doing so, whenever they need a product or service in your line of business, they will think of your company first! Remember, this tool is not just for bigger companies. You can be a very small company and STILL gain huge benefit!

Address the following questions before utilizing the TOMA strategy:

* What image do I want to project for my company?

* Am I just another "me too" company or am I unique in some way with my product lines and services?

* Do we have more highly trained and skilled staff members that provide better quality work and are we more experienced than our competitors?

* Do we offer longer and more flexible hours of service for our customers to access our staff making it easier for them to do business with us?

* Have I defined my potential client groups and the desired demographic area in which I want to provide products and services?

Once you define the desired image for your company, use the information to create TOMA via free public relations. First, select your media type based on maximum exposure. If you can capture multiple media, excellent! By all means, try to tie your company to community related events that will generate appeal to readers, viewers, or listeners. I find newspaper to be the most effective simply because almost all "local" papers have "Business in Brief", "New in Business", or "Featured Business" columns. Associate with editors and business writers in your community, let them know you have an upcoming "Grand Re-opening", "Anniversary", or "Family" additions to your company. Include radio and television in your "news releases" pertaining to local, regional, or national awards. Do public service work that will demonstrate your willingness to give back to the community in appreciation of what the community gives you. Consider networking with civic groups, Chamber of Commerce, community boards, etc. Explore them all and leave no stones unturned.

The next newsletter will have a bit of a shift in focus! Until then, have profitable selling!

Kenny Nau, Director of Sales. PLUSS Corporation

Technology Center

2.) Technology in the automotive world

Many of us take our computer systems and networks for granted. Once they are installed and working, we tend to forget about scheduled maintenance and security. Since most of the services that our companies require are on the Internet, we are forced to get access to stay current with technology. When on the Internet, there is no such thing as being 100% secure but if you do not take the proper precautions and keep your safeguards up-to-date, you will be vulnerable to viruses and other attacks. ...

Read more:
http://www.pluss.net/articles/Technology_in_the_automotive_world.html

3.) Trouble shooting an email account

This is going back to the old school, but it is also to best way to troubleshoot your email account. If you get that pesky error that says you cannot send email, you can test the connection by using telnet to bypass your email client and test the email server directly. You can also log into your email account through telnet to read and delete messages that are clogging up your regular email client.

Read the technical document:

http://www.pluss.net/htmlsupport/hardware/ttm.html

Jeremy Martin CISSP, CCNA, A+, Network+

PLUSS Corporation News

4.) MANAGING YOUR SERVICE ACCOUNT FOR THE FUTURE!

Several Exciting new changes are happening...

PLUSS Corporation is moving forward, we are going to make it easier for you the customer to be involved in actively managing your Service Account.

The direction we are heading is to fully AUTOMATE this process & make your information available on the web...

Read more:

http://www.pluss.net/articles/NEW_BILLING_AND_CHARGES_PROCEDURE.html

5565 Hwy 2 West . Suite 1 . Columbia Falls, MT 59912 . 1-800-835-9609 . Fax: 406-892-8611 . Web site: http://www.pluss.net/